Dynamic Business week with a tagline Process, People and Ecosystem was an event held between June 14th to June 27th on Windows Azure platform sponsored by Microsoft Dynamics and Focus Group. It was a unique event of such kind conducted by Microsoft Dynamics to make the consumers experience the Social Customer Relationship Management (SCRM) community in action. Though the event was not heavily promoted/advertised by Microsoft Dynamics team, the event did its part in initiating the spark about SCRM.

The event could be attended by either registering with your Windows live Id/ Facebook Connect or by registering as a new user. Once you register for the event, you would be offered a platform with opportunities to network with peers, industry experts, and Microsoft Dynamics CRM team members.

Here are few screen shots from the event:

The Lobby Consisted of Expo Hall, Theatre (Sessions), Networking Lounge and Profile’s of attendees.

1. The Expo Hall had 5 main booths which were
a) Microsoft Dynamics CRM Marketing,
b) Microsoft Dynamics Sales,
c) Microsoft Dynamics Service,
d) Microsoft Dynamics xRM and
e) FOCUS booth.

Each booth had Sessions, Documents (Whitepapers), Contact Rep, basic information about them and a place to swipe your business card.

2. Theater: There were about 10 sessions available to attend. A list of the sessions which were available is given below

1) Opening Keynote Session, Duration-01:34 minutes; Presenter- Kirill Tatarinov, Stephen Elop
2) The Era of the Social Customer, Duration - 01:30 minutes; Presenter- Paul Greenberg
3) Value Keynote (focus.com): Peer Power, Duration- 00:14 minutes ; Presenter- Scott Albro
4) High Performance Sales,Things Managers Must Worry About, Duration- 00:35 minutes ; Presenter - Dave Brock
5) Architecting for the Dynamic Business, Duration- for 00.22 minutes; Presenter- Mike Ehrenberg, Joshua Greenbaum
6) DoD’s and ont’s of Social Media , Duration- 00:07 minutes; Presenter – Michael Gannotti
7) Social Media and Windows 7: A Love Story, Duration- 00:22 minutes ; Presenter- Marty Collins
8 ) 5 Common Marketing Pitfalls, Duration- 00.13 minutes; Presenter- Ardath Albee
9) Making Your Contact Center a Strategic Goldmine for the Enterprise,Duration- 00:21 minutes ; Presenter- Myra Golden
10) Closing Keynote, Duration- 00:20 minutes; Presenter- Bill Patterson

Opening Key note screenshot

3. The Networking home page showed the leader board, top tags and top cities.
At the end of the event i.e. on 27th of June as per the leader board, the top scorer was Pavan Puttaswamy Geetha from eLogic Group LLC, the top tag was CRM and the top city was Redmond.

The points were awarded based on: attendee’s participation in the sessions, starting a conversation, viewing/posting videos, survey completions, linking your social media profiles to the Dynamics profile, establishing connections and your interactivity level with the Dynamic Attendees and Presenters.

Also each Attendee got badges based on his participation/activities in the event

Badges/Points: Recruit for earning 10 points, Corporal for 50 points, Sergeant for 100 points, Lieutenant for 150 points, Captain for 250 points, Major for 500 points, Colonel for 1000 points, General for 1200 points,
Friend badge for 1 connection, Famous badge for 5 connections, Celebrity badge for 10 connections, Rockstar for 20 connections, Superstar for 30 connections, CRM Legend for 50 connections
Smart badge for attending 2 sessions, Wise for attending 5 sessions and CRM expert for attending 7 sessions

Finally the event was successful to an extent to give a push to its Microsoft Dynamics SCRM campaign, however there is still a large scope for improvement in several areas. Hoping for better well advertised Virtual events from Microsoft Dynamics in the upcoming years.