Dynamic Business week with a tagline Process, People and Ecosystem was an event held between June 14th to June 27th on Windows Azure platform sponsored by Microsoft Dynamics and Focus Group. It was a unique event of such kind conducted by Microsoft Dynamics to make the consumers experience the Social Customer Relationship Management (SCRM) community in action. Though the event was not heavily promoted/advertised by Microsoft Dynamics team, the event did its part in initiating the spark about SCRM.